Across public affairs, managing expectations can be difficult but also highly necessary. Sky-high or unrealistic expectations will only lead to disappointment. They should be managed from the outset.
For a long time public affairs has had to consider a range of stakeholders, advisers, influencers, communications channels and campaigning techniques but now it’s time to refocus on Parliament.
According to David Miliband, the core to any successful reform programme is Government leadership, business innovation and popular mobilisation. But this takes a lot of effort to put these into place, not least using public affairs techniques.
Whilst the possibilities and timing of a potential Labour government remain uncertain, attendance at their party conference shows that the chances are being taken seriously.
If the party conferences told us nothing else then it was clear that all the parties are looking for new ideas, especially domestic ones. Brexit may dominate but no-one wants to let it.
Many organisations have to deal with the reality of communicating in a politically charged environment day in, day out. But what does that mean for their communications and what steps should they take?
Many organisations seem afraid or in awe of politicians and government and what they can do. It is right that they hold many of the trump cards but it can be right to reply, maybe even forcefully. When should that happen?