Across public affairs, managing expectations can be difficult but also highly necessary. Sky-high or unrealistic expectations will only lead to disappointment. They should be managed from the outset.
Too often when dealing with politics there is the belief that the issue only needs to be explained to them and then their position will change. But it just doesn’t work like that. Instead, politicians have to balance a range of sometimes conflicting interests, have their fundamental points of view and have that thing called ‘the electorate’ to deal with.
Public affairs is, therefore, also about explaining to those involved, especially senior management, what can and cannot be realistically achieved.
Here are a few of the usual unrealistic expectations:
There, of course, always exceptions to these ‘rules’ but generally audiences, especially internal ones, need managing. Get this right for the outset and it will help in the long term, even if it may seem a little daunting at the outset.
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